On 3 November 2019, Pakistan’s first exhibition of hospitality received the world’s attention on the potential of opportunities in the tourism and hotel industry. More than 60 local and foreign companies sent their representatives who showcased their innovative services along with the technologies being offered in the field. Bahadur Expo Solution organized the show, and it was inaugurated by Shahid Afridi and Humayun Jamshed, the brother of late Junaid Jamshed.
Speaking during the exhibition, Shahid Afridi said that boosting local tourism was imperative to present the soft image of Pakistan and to create more job opportunities. He further said that Pakistan is a beautiful country with immense cultural potential, which can allure a large number of tourists.
The exhibition was attended by various prominent personalities, including foreign Vloggers, government officials, and secretaries. People from Lahore also participated in the event after buying Lahore To Karachi Air Ticket.
Message To The People:
The organizers of the expo also spoke to the audience. They said that the primary purpose of the exhibition is to tap the potential in the tourism industry of Pakistan. Apart from showcasing the latest products and services, the representatives also articulated their desire to generate leading-edge forum sessions that would eventually provide the best tools to the stakeholders to grow their tourism business.
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Furthermore, the different speakers underscored the importance of the exhibition and said that it provided an appropriate platform for the companies to meet potential buyers and present a competitive market. Plus, the exhibition was also a perfect place to generate sales, collect high-quality leads, and launch new products.
Involvement Of KPK:
The officials of Khyber Pakhtunkhwa were also interested in the exhibition because they wanted to showcase the tourism potential of KPK. The Tourism Cooperation of KPK (TCKP) urged the people to come to the province to witness heritage sites, scenic valleys, and archaeological remains.
The TCKP has established a special desk at the exhibition where the visitors are being provided the tourism information through posters, pamphlets, and booklets.
The show will end on 5 December. The officials were saying that there would be several video documentaries through which the participants would be informed on the cultural richness of Pakistan. At the end of the first day of the exhibition, the organizers appreciated the huge involvement of the public in the exhibition. They vowed to hold similar events in the future.